Health in Her HUE App is Transforming Healthcare Access for Black Women

From the beginning of time, Black people have faced systemic disparities in healthcare—from underdiagnosed conditions to dismissive providers and unequal treatment outcomes. Despite having comparable income levels, insurance, and severity of illness, Black patients are less likely to receive appropriate care than their white counterparts. And sadly, these disparities continue to cost lives.

Black women, in particular, are often met with bias, gaslighting, and poor communication when seeking medical care. We are more likely to be misdiagnosed, denied treatment, or not taken seriously. Even in life-or-death situations like childbirth, Black maternal mortality rates are 2 to 3 times higher than those of white women, according to the CDC.

We’re tired of it—and we deserve better.

The Case for Culturally Competent Healthcare

The truth is, trust matters in healthcare. Our experiences improve drastically when we’re treated by providers who understand our cultural context and lived experiences. That’s where culturally competent care comes in—care that doesn’t just treat symptoms, but respects identity, history, and humanity.

From heart disease and diabetes to maternal health and mental wellness, Black women are disproportionately affected by preventable chronic illnesses, yet we often receive lower-quality care and fewer treatment options. This isn’t just about health—it’s about equity, advocacy, and survival.

Introducing Health in Her HUE: A Game-Changer for Black Women’s Health

Imagine an app created specifically to connect Black women to healthcare providers who look like us, listen to us, and care for us with compassion.
That app exists—and it’s called Health in Her HUE.

Founded in 2018 by Ashlee Wisdom and Eddwina Bright, Health in Her HUE is a digital platform that empowers Black women and women of color to take control of their health by bridging the gap between patients and culturally aligned care.

Ashlee Wisdom + Eddwina Bright

Why Health in Her HUE Was Created

The founders built this platform from personal pain and professional passion.

• Ashlee Wisdom, a public health advocate, faced racial bias in her own medical experiences and wanted to change the system from within.

• Eddwina Bright experienced medical neglect during childbirth, including unanswered questions and a feeling of being ignored—even with her husband present. Her second pregnancy, with a culturally competent provider, showed her just how powerful the right care can be.

Together, these women built Health in Her HUE to ensure more women of color feel seen, safe, and supported in their health journeys.

What Health in Her HUE Offers

This platform is more than a doctor directory—it’s a movement. Here’s what’s inside:

• ✅ Over 1,000 culturally sensitive healthcare providers
  (including Black doctors, doulas, midwives, therapists, nutritionists & more)

• ✅ Virtual care options for convenience and accessibility

• ✅ Online courses on topics like:

  • Mental health

  • Reproductive health

  • Dermatological concerns

• ✅ Tailored memberships for $50/month, including:

  • Health content curated for Black women

  • Access to wellness consultations

  • Personalized care recommendations

Whether you’re navigating a chronic illness, looking for a Black OB-GYN, or seeking a doula who gets it—this app has your back.

Closing the Gap in Black Women’s Healthcare

Black maternal health. Black mental health. Black reproductive health.
These are not niche issues—they’re urgent public health priorities.

Apps like Health in Her HUE are stepping in where the system falls short—leveraging technology, community, and representation to give us what we’ve always deserved: trustworthy, high-quality healthcare.

You deserve a provider who listens. You deserve care without bias.
You deserve to be more than a checklist in a file. Platforms like Health in Her HUE are reminding us that health is not just about treatment—it’s about dignity, advocacy, and connection.

I’m taking this platform for a spin—and Sis, you should too.

Learn more about Health in Her HUE
Find a provider who understands you.